Abstract

Ethics is a social Concern science of positive morality. It tells about the good and bad course of action by an individual or an organization. Social responsibility of the business stands for the objectives and subjective concern for the wellbeing of the society and environment. Social functions of marketing include survival, profitability, consumer services, social ethics and responsibilities. Social marketing activities would be regulated through private, public and business actions. Green marketing is the marketing of products that are presumed to be environmentally safe. Green marketing concern with scanning of green marketing environment, identifying ecologically sensitive customers and studying their green needs and motivates to designing products, their promotion distribution that have minimum detrimental impact on the environment. This paper reflects the social issues and ethical aspect of marketing, and also elaborates the green marketing initiatives worldwide including India. Furthermore historical development of green marketing has also mentioned. Reasons for chosen of green marketing by the corporate, problems ahead in green marketing and some criteria for greater success of green marketing has also been discussed. Furthermore some marketing strategies for greenness are also suggested.

 Key Words: Green Marketing, Social Responsibility, Social Ethics, Environment, Customers