Abstract

Background: This paper discusses the impact of corporate social responsibility on brand equity and for nation building keeping in view of 'Millennium Development Goals'

Objective: To investigate the association with 'Corporate Social Responsibility' aspects brand awareness, brand image, brand loyalty, purchase intention, brand equity. Synergy between 'Corporate Social Responsibility' and 'Millennium Development Goal'. Methods: This research is done ,using the data collected from 46 industry leaders/managers/executives from the various industries both public and private sectors using questionnaire and reviewing data on nation's progress on Millennium Development Goals comparing the data in the available annual reports and other sources .

Results: The results came using the statistical observations are in acceptable range but in few matters judging the value of the root mean square residual that not all statistical observations are within acceptable range and this validates the overall results of the survey and hence this model show moderate fit.