CSR, Theories and Models
Author Dr. Kavita Nayak Preeti Download Pdf
Pages 15 to 26
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Abstract

 Abstract

Generally, the organizations are created based on social needs; and as powerful phenomena they impose negative and positive impacts on the society and its activities. Hence, awareness of corporate social responsibility and using it seem necessary to business managers. The company's commitment to social responsibility results in the sustainable and comprehensive development. Therefore, the quality of life of the people and subsequently the community will improve. Improvement by the company's commitment to social responsibility will ensure improvement in the employees' performance, increase competitiveness, ensure the organizations' long-term success, result in growth and development, and will finally make a balance in the social, economic, and environmental sections. Thus, this study was conducted with the aim of describing the corporate social responsibility in business, and investigating some concepts, models, and theories. In so doing, the researcher studied and analyzed the relevant articles through surfing the scientific sites and available books. Literature review showed that the main factor for organizations' success is to meet the social expectations.

 

Keywords: CSR, social responsibility concepts, theories and models

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