Abstract

The purpose of this paper is to bridge the gap between retail research results on customer movement in shopping centres and importance of Visibility Graph Analysis in predicting indoor navigation pattern for better understanding of store space allocation, store location and tenanting decision making in shopping malls and in illustrating the efficacy of space design as a strategic decision making tool, instead of just an accommodator of functions.

Keywords: Anchor stores, Bid-rent model, Inter-store externality, Syntax 2D, Tenanting decision, Visibility graph analysis