Prime Minister, shri Narendra Modi initiated this campaign and nominated 9 people, lastly

forming a branching tree until the message will reach all corners for the country. The main of

this mission include, creating awareness among people relating to the cleanliness of their

surroundings and the environment through proper waste management, termination of open

defecation, reconstruction of insanitary toilets to proper flush toilets, assuring a behavioral

change in people regarding healthy sanitation practices, supporting urban or local bodies

for the proper hygiene conditions. The purpose of this research is to measure the awareness

and acceptance level for the Swachh Bharat Mission also known as the clean mission of India

among the management students and to determine the positive and negative factors in the

Swachh Bharat Abhiyan. In this paper descriptive research method will be used and data will

be collected through a structured cross-sectional survey (questionnaire), which asked

descriptive and interpretive questions to the management students. The outcome of this study

will throw on mentalities issues due to which there is a sought of biasness among people , due

to which government efforts are getting slower day by day. The research would be helpful to

practicing managers, government officials and policy makers.

 

Keywords: Swachh Bharat Abhiyan, Awareness, Government, Survey, Descriptive,

Management Students